WHAT IS A COMPARATIVE FUNNEL ANALYSIS?

Step by Step Guide for Making a Short Teaching Video

A teaching video is a type of video used to educate or expand a knowledge on a specific topic. It can be used in various settings, such as training sessions, university and school classrooms, online courses, and virtual conferences. The form of a teaching video can range from formal to informal and can include either animation and sound effects for added engagement or be a simple recording.

Here's a simple step-by-step guide for making a 1-2 minute teaching video:

What is a comparative Funnel analysis ?

4. Set up the implements and anything you need to record the video: Make sure your camera, microphone and all the equipment you will use works correctly. This will help you make sure everything is ready to start with the production of the video.

5. Record the video: Now that you have all the information about the topic and the equipment ready to create your video, start creating it. Record yourself, or create the animations that will be on stage though the video. If it is with VoiceOver be sure to do it in this step.

6. Edit the video: Make your video perfect. In this step, use a video editing app or software tu successfully remove or add any element. Enhance the audio and lighting of the video if it's necessary. Be sure to include music, captions or any editing needed to make the teaching process easy for the audience.

7. Review the video: Watch the video again in a very detailed manner, make sure everything is correct and ready to be seen by the audience.

8. Send/Upload/Show your master piece: It's time to show your creation to your audience. Post, send or show the video and let your teaching skills be appreciated by your audience!

The Impact of Elements of Communication on Content Marketing

What is Content Marketing?

Reaching and communicating with your target audience can be performed by content marketing. It serves as a way to capture customers by creating and sharing valuable and consistent information. However, in order for content marketing to be effective, you must be aware of the communication components that are essential to its power such as the message, the channel, the format and some others.

How Elements of Communication Impact Content Marketing

• Message: Since the message transmits the information that is desired, it is regarded as the primary component of communication in marketing. To effectively communicate the desired message to the target audience, it should be simple and and precise. An unclear message can cause lack of attention from your audience since they can get confused leading to misunderstandings and make your effort as a marketer worthless.

• Channel : The channel is also an important element that need to be carefully analyzed since it is the way in which the content is delivered. In this case, if your target audience consists mainly of young people, its advisable to chose video content rather than long articles. This assumption is because today’s young audience is more likely to be social media consumers that feel attracted by dynamic and simple content. If long articles are selected, the message may not be effectively delivered, resulting in low engagement and potentially missing the chance to connect with the desired audience.

• Format :Moreover, format plays an important role in communication when it comes to content marketing. Our main objective as marketers should always be to engage our audience. Continuing with the video example directed to young people, even if you already chose an attractive channel to transmit the message, you still need to focus on picking the correct format within the video. This includes effectively portraying design elements such as kinetic fluid typography, rhythm, layout and balance between text and visuals.

Conclusion :Effectively using elements of communication such as message, format, channel, tone, context, source and some others, is fundamental in creating a successful content marketing piece. Understanding your target audience, their needs, and behavior is essential for determining the correct communication elements needed to in order to achieve your goals.

Trojan Horse Marketing A Strategy Designed for Intelligent Marketers

What is Trojan Horse Marketing?

Trojan horse marketing is a type of marketing that uses a masked advertisement to lure people into taking action. It works by embedding a call to action within content that appears to be unrelated to the advertisement. For example, imagine a blog post about the benefits of using comfortable shoes with a link that directs people to my shoe brand's website. The promotional sale effort is being hidden. Tom Fishburne, the founder of marketoonist, states, "The best marketing does not feel like marketing." By disguising the advertisement this way, it can grab the reader's interest and persuade them to act in the way you want. The key to successful Trojan horse marketing is to make sure that the viewer receives relevant content and that the call-to-action is subtle but clear. It is also essential to ensure that the advertisement is not intrusive or disruptive, as this could cause readers to become frustrated or even offended.

Simple Steps to Create Your Trojan Horse Strategy

First, define the specific characteristics of the potential buyer to whom the marketing strategy will be directed. Second, define the problem to which you can provide a solution. For example, one of the advantages of my sandals is that they have three layers of mattress that provide women comfort. In my case, I already have a specific audience and have also determined what problem I can quickly solve for that audience. Third, consider the channel you can use to send the Trojan horse to your potential buyers. In my case, when a woman has severe pain and does not know what to do, many times, they tend to search for articles on Google to understand where this pain comes from. This is why my Trojan horse can be an article about the importance of wearing comfortable shoes to avoid foot pain that contains a link to my shoe brand's website.

Conclusion

Overall, Trojan horse marketing can be a powerful approach to catch potential buyers' attention and motivate them to act. However, it is vital to ensure that the call-to-action is relevant, subtle, and non-intrusive to ensure that it is effective.

Finding a Treasure in an Unknown World

Although globalization has positively influenced the business world by enhancing the economy, it has threatened domestic entrepreneurs since it increased competition. Nowadays, it is easier to find the same product in different places. At this point, companies start to struggle until finding what is their real competitive advantage. In the class, professor Anthony Miyazaki brought to light an incredible example of how the red cross exchanges blood for a good feeling for the client. People don’t donate blood to get a cookie or even a sticker. The real motivation is that by taking this action they are helping someone stay alive. What a great advantage is to motivate our clients to acquire a product while generating a positive social impact. It might not be the solution to a world full of competitors but having a social motivation can make clients feel more engaged in buying your product rather than another. In this case, I am the founder of a Colombian footwear brand. My market is rough since there are lots of companies that sell pretty shoes. Finding something that makes your company different from the neighbors' one is like finding a treasure in an Unknown world.